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Friday, May 19, 2006

Adwords for Adsense

Using Adwords to get traffic that will be interested in the ads that you display using Adsense is a well used by ploy by many to make money from Google. While this is not a very foolproof method, it is definitely worth a try if you are just starting out with your own website.

The primary task is finding out how you only spend 5 cents for an ad and make as high as 10 cents from a click that a visitor generates on your website. One part to the answer lies in overcoming the
smartpricing technique of Google. That part is about drawing value visitors, not simply someone who clicks the ads out of curiosity or fraudsters(which eventually get you banned)

The other part to the answer lies in Adwords itself. The basic fact is that Google sets price on your ad based on how competitive it is amongst the Adwords advertisers. So, while "Home Business" may be a very competitive keyword that the advertisers bid for, "Sell books from Home" may not be as competitive a keyword. That means that while the advertiser might need to pay $3 for one click on his Adsense ad for the first keyword, he might only be paying 10 cents for the second keyword. So, if you can show your Adsense ads for the second keyword, and your content deals with Home Business on a more macro level, then you might actually get a higher value click on your website. Taking out Google's share of profit and by improving your website with reference to smartpricing
, you can make even triple or four times the money you spent on advertising

Google does not permit Adwords and Adsense publishers to reveal their click-through rates(CTR) and earnings per click. So while you may not be actually getting enough information on the internet with regarding how much people have already made, it is however a very much interesting technique amongst the webmasters to atleast give a try.

Now, this is not a one time attempt to see if the system works for you. Google actually allows you to dynamically change the keywords you target, the money you are ready to shell-out all while knowing how your ads are actually faring. This means that if while you monitor your ad performance, if at any point you feel that one particular keyword that you targetting is not paying as much dividend, or even making a loss, you can immediately turn it off so that your ads are not displayed for that particular keyword. Also, there might be days when you actually keep losing more money than you are earning. It might not entirely be your fault. It could also be that it is a holiday and those factors are working against your ads. These factors exist and is something you need to learn when it happens. However, you can set to turn off your ad display on those days. Such exciting options actually make the combination of Adwords and Adsense a very feasible option for new webmasters.

 
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