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Thursday, May 25, 2006

Ads on page OR page of ads

Sometimes, I find a few webpages that are so stuffed with Adsense. So much that on occassions, you really need to scroll a mile down to find the actual content on the webpage. Let me tell you, this does not work at all. Blend the ad or make it prominient to be seen, whatever your strategy is. But make sure that your webpage always shows the content. Nobody actually visits a page and finds no content, and so makes up his mind to visit an Adsense ad. No. It does not happen.

Rather, make sure your Adsense block is visible to the visitor. But still have the content easily seen and read. It is only when the visitor makes up his mind about your site quality will he make up his mind to dig deeper into your website, which is the first step for him to click on an Adsense ad.

Now, if you do not believe me, try using the same content on two different pages, one with Ads on the page and the other as a page full of ads. I tried it, and trust me the latter strategy failed miserably.

 
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