Adsense Smartpricing

Smartpricing is a rather new feature that has sounded the deathknell to many Adsense publishers who are out there not to add any value and looking only to make money by hook or by crook. However, it is a blessing to Adwords advertisers as well as to those who actually make a value contribution from their website.

Smartpricing is actually a very simple concept. Essentially, it costs the advertiser high enough only when the click his ad just generated was a high value click. In short, if you are selling widgets on your website, you pay your highest bid only when the visitor your ad generated,probably ends up buying your widget.

Well, this is not entirely true because Google has no explicit mechanism to track what was expected of the visitor and what the visitor actually did. But Google has good enough technology to understand if the visitor was genuinely interested in your website and your product or he clicked into your place by mistake and doesnt need anything that is offered on your site.

With smartpricing in place, if you agree on a bid of say, $2 for a click, you actually pay $2 only when Smartpricing detects that it was a valued visitor.Otherwise, you might also end up paying only a couple of cents. That is a massive boon for the Adwords advertiser.

Now, coming to the question of how it is advantageous to quality websites, you should realize that your visitors are there primarily to see what your website has to offer, not to simply click on the ads and move out. This is a very much true statement. So, while clicks don't come for free, they always come when your website offers enough material for the visitor to get interested on the subject and hence move on to read further on the topic.For example, if your website is travel based, simply using keywords to get the right ads might not make genuine ad visitors. But if you actually talk about a particular place in detail, this will make the visitor interested enough to explore other related contents

And one option that lies right in front of him is the contextual ads that Adsense offers. Now, since he is a genuine ad visitor, Google technology gauges this fact and so you can actually make a lot more money from the click. It is a very appreciated fact that this involves much more work than just simply placing a few ads to expect clicks. But sadly, with so many MFA sites grooming, Google has had to take this step. But let us take it positively that the internet shall have more quality content becaue of this.