Google Analytics

Google Analytics is a software to analyze your site visitors, the referring URL, how they interact on your website. This helps you actually sit down and understand if your content is reaching the desired audience. Your website may contain information on Java programming language, but your visitors might have come looking for holiday in Java. This only means your website has been wrongly optimized. Not only this, all the information you need to get your website in the intended direction is possible with Google Analytics.

Goolge Analytics is a free software but you need to get an invitation to get started. Get to the Google Analytics homepage and request an invitation. After you get invited, all you need to do is copy and paste the script that it is provided to your website and your site tracking starts immediately.